For example, if you want to rework a print brochure, you have
to redesign it and then reprint it. Reworking a section of a website often means swapping
out a few files, which is efficient and affordable. So, for large companies and individuals
alike, the ability to have relevant information online in a form that can often be updated
in mere minutes, thereby keeping all interested parties up to date, is hard to resist!
Audience requirements
This book centers on the design and technology aspects of web design, but close attention
must always be paid to your potential audience. It??™s no good forcing design ideas that
result in inappropriate visuals, unusable navigation to all but the most technically minded
of people, and huge download times on your site??™s unsuspecting visitors.
Prior to creating a site, you must ascertain what your audience wants and expects in terms
of content, design, and how the site will work (by way of talking to the relevant people,
and also, if your budget allows, by using surveys and focus groups). You don??™t have to take
all of your audience??™s ideas into account (after all, many will be contradictory), but be
mindful of common themes and ensure they??™re not ignored.
Technical considerations must be researched. If you??™re targeting designers, you can be
fairly sure that a large proportion of the audience will be using monitors set to a high resolution
and millions of colors, and you can design accordingly.
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