With regard to the content of your web page titles, bear in mind that this is often the most
prominent thing returned in search engine results pages. Keep titles clear, concise, and
utterly to the point. Use too many words and the title will be clipped; use too few (or try
to get arty with characters) and you may end up with something that stumps search
engines and potential visitors, too.
Generally speaking, for the homepage at least, it??™s good to include the name of the site or
organization, followed by an indication of the site??™s reason for existence (and author or
location, if relevant). For instance, as shown in the following image, the Snub
Communications title includes the organization??™s name, the primary services it offers, and
its author.
Some designers use the same title throughout their site. This is a bad idea??”web page titles
are used as visual indicators by visitors trawling bookmarks or their browser??™s history. This
is why I generally tend to use titles as a breadcrumb navigation of sorts, showing where a
page sits within the website??™s hierarchy, like this:
Company name - Services - Service nameTHE ESSENTIAL GUIDE TO CSS AND HTML WEB DESIGN
36
meta tags and search engines
The Web was once awash with tips for tweaking meta tags. This was because although
these tags are primarily there to provide information about the document, they were initially
what most search engines used to categorize web pages and return results.
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