Despite this, it??™s still worth being mindful of meta tags when creating web pages, for those
search engines that still make use of them??”just be aware that they??™re not nearly as important
as they once were (with the possible exception of description).
Keywords and descriptions
Unless you??™re totally new to web design, it??™s likely you??™ll be aware of the keywords and
description meta tags:
The first of these tags, keywords, should contain a list of words that users might type into
a search engine to find your site. Because of abuse (websites including thousands of words
in the meta tag content, in order to try and create a catchall in search engine results
pages), such lists are rarely used these days. Instead, search engines tend to look at the
entire content of a page to determine its relevance to someone??™s search. If you choose to
include this element in your web page, 30 or fewer words and short phrases are sufficient.
Because meta tags are empty tags, they must be closed using a space
and trailing slash, as explained in Chapter 1.
WEB PAGE ESSENTIALS
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The contents of the description??™s content attribute are returned by some search engines
in a results page along with the web page??™s title. As with the title, keep things succinct,
otherwise the description will be cropped.
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