)
Headings, strap-lines/stand-firsts (the introductory line that introduces a piece of
text, commonly used in editorial articles), and crossheads (short subheadings that
break up areas of body copy) should stand out, and the prominence of each piece
of text should be related to its level of importance (in other words, a crosshead
shouldn??™t be more prominent than a main heading).
Footnotes often use text smaller than the main body copy text to signify their
lesser significance to the main text, but nonetheless provide useful supplementary
information.
THE ESSENTIAL GUIDE TO CSS AND HTML WEB DESIGN
62
Decorative elements can be used to draw the reader??™s attention to
specific parts of the text. Drop caps and initials??”large initial letters,
flamboyant in classical typography, but typically more
restrained in modern work (see right)??”enable a reader to rapidly
navigate to the beginning of a piece of text. Pull quotes??”quotes
from the main body of the text, displayed in large lettering outside
of context??”are often used in magazine articles to draw a reader??™s
attention to a particular article, highlighting particularly interesting
quotes or information.
Spacing is just as important as content. Kerning??”the spacing between letter
pairs??”can be increased to add prominence to a heading. Leading??”the amount of
added vertical spacing between lines of text??”can also be adjusted. Increasing leading
from its default can make text more legible.
Pages:
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126