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A. F. Salam and Jason R. Stevens

"Semantic Web Technologies and E-Business: Toward the Integrated Virtual Organization and Business Process Automation"

Dynamic packaging can be
defined as the combination of different travel products, bundled and priced in real
time, in response to the requests of the consumer or booking agent. In dynamic
packaging applications, consumer requirements shape the response of the packaging
system, the final price, and the products of travel packages. Our approach to the
development of dynamic packaging applications encompasses the use of the latest
information technologies such as the Semantic Web, Web services, Web processes,
and semantic packaging rules.
E-tourism is a perfect application area for Semantic Web technologies since information
integration, dissemination, and exchange are the key backbones of the
travel industry. Therefore, the Semantic Web can considerably improve e-tourism
applications (DERI International, 2005). Dynamic packaging application solutions
deal with B2B integration and B2C transactions. While organizations have sought to
apply semantics to manage and exploit data or content to support integration, Web
processes are the means to exploit its application, increasingly made interoperable
with Web services.


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