Orbitz??™s Web site has already completed the implementation of its dynamic packaging
engine. One major characteristic of Orbitz strategy is that the customer relationship
does not end when a customer buys a travel product. Orbitz is the only
travel site with a customer care team that monitors nationwide travel conditions
for travelers. The care team gathers and interprets Federal Aviation Administration
(FAA), National Weather Service, and other data providing the latest information
on flight delays, weather conditions, gate changes, airport congestion, or any other
event that might impact travel via mobile phone, pager, personal digital assistant
(PDA), or e-mail.
Dynamic. Packaging............................
Application.Architecture
The development of dynamic packaging applications is a complex issue since it
requires the integration of distributed systems with infrastructures that are not frequently
encountered in more traditional centralized systems. For dynamic packaging
applications to be successful it is indispensable to studying their architecture. The
study of architectural strategies has a critical impact on early decisions in system
development; it is both cost effective and efficient to conduct analyses at the architecture
level, before substantial resources have been committed to development (Bass,
Clements, & Kazman, 1998).
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