This
is the simplest and cheapest strategy to sell tickets since they do not have to pay a
fee to the GDS. Small providers, such as local hotels, can use the Internet to supply
information about their products and allow the automatic booking of rooms and
other services. A recent survey (O??™Connor, 2003) revealed that over 95% of hotel
chains had a Web site, with almost 90% of these providing technology to allow
customers to book directly.
Tourism.Data.Source.Integration
Given the rapid growth and success of tourism data sources, it becomes increasingly
attractive to extract data from these sources and make it available for dynamic
packaging applications. Manually integrating multiple heterogeneous data sources
into applications is a time-consuming, costly, and error-prone engineering task. According
to industry estimates, as much as 70% of information technology spending
may be allocated for integration-related activities. Consequently, many organizations
are looking for solutions that can make the integration of information systems an
easier task (Gorton, Almquist, Dorow, Gong, & Thurman, 2005).
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