Nevertheless, as the number of organizations
adhering to this standard starts growing, it is expected that the travel industry will
also adopt it.
Databases
In modern tourism organizations, it is almost unavoidable to use databases to produce,
store, and search for critical data. Yet, it is only by combining the information
from various database systems that dynamic packaging applications can take
a competitive advantage from the value of data. Different travel industry segments
use distinct data sources. This diversity is caused by many factors including lack of
coordination among organization units; different rates of adopting new technology;
mergers and acquisitions; and geographic separation of collaborating groups.
To develop dynamic packaging applications, the most common form of data integration
is achieved using special-purpose applications that access data sources of
interest directly and combine the data retrieved with the application itself. While
this approach always works, it is expensive in terms of both time and skills, fragile
due to the changes to the underlying sources, and hard to extend since new data
sources require new fragments of code to be written.
Pages:
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67