In this example, three packaging rules define
dynamic packages to create: Rule1 (duration, 5 days), Rule2 (local, New York),
and Rule3 (less than, $3,000).
Since these rules are business oriented, they are defined and managed by business
people. This makes the packaging rule approach attractive to dynamic packaging
applications since users become an integral part of any package construction. The
use and management of explicit packaging rules has several benefits for dynamic
packaging applications:
??? shorter time needed for changing packaging rules and making this change
effective in dynamic package construction decreases;
??? increased profit on travel products by a faster reaction to changing market
demands and taking into account current market conditions; and
??? improved customer satisfaction due to a better customization of travel products
and services according to customer preferences.
In the travel industry, most organizations do not formally identify or store rules.
Instead, although travel managers and travel agents use rules periodically, they exist
only in the software code that runs packaging applications.
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