Integration.Purpose:.Intentions
For an organization to capture and leverage the knowledge assets, it must determine
its purpose, that is, it must determine what action it intends to take after collecting
data. Otherwise, organizations can merely generate data, with little understanding
of its significance and what should be done because of it. The systems model of
knowledge sharing adapts the concept that all human communication systems must
begin with a sense of purpose, by clarifying the specific intentions of the activity
and the audience or audiences involved.
Intentions, the objectives an organization wishes to achieve, focus on the extent
of the knowledge need and the time frame for the final product. The extent ranges
from informal to formal, and the time frame can either be short term or long term.
Table 1 presents the quadrants for the purpose element of intentions.
A Commun cat ons Model for Knowledge Shar ng
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