As with the internal audience, information may come
from anyone within the organization. Sharing beyond the normal organizational
boundaries increases security risks, raising concerns about access to information
(Malhotra, 2004). With a more narrow concern, external audiences may focus
on creating data bases on most-valued customers. Such initiatives take time and
effort??”valuable if the organization knows which customers are worth the cost
Table 2. Audiences
.
Multiple.
Organization International
Supervisors National
Internal. .. ........External.
Colleagues Target Market
Self Specific User.
Few.
A Commun cat ons Model for Knowledge Shar ng
Copyright ?© 2007, Idea Group Inc. Copying or distributing in print or electronic forms without written permission
of Idea Group Inc. is prohibited.
(Davenport, Harris, & Kohli, 20001)??”requiring policy makers to clearly define
the process of knowledge acquisition.
Integration.Method:.Technical.Tools
The method portion of the model integrates technology and humanity. Although it
may use technology, knowledge sharing itself is not a technology (Shaw & Hickok,
2000).
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