The value added to
the process by the e-marketplace is in providing information to buyers and suppliers
0 D'Aubeterre, S ngh, and Iyer
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about each others??™ capabilities and requirements. E-marketplace is a mechanism
to streamline information flow in supply chain and re-balance the information
asymmetry (Zhu, 2002). E-marketplaces offer value-added services by leveraging
industry-specific knowledge through deciphering complex information and contribute
to transaction cost reduction. However, the lack of integration of information and
knowledge across the e-value chain continues to hinder productive and collaborative
partnerships among firms in e-marketplaces.
Infomediary
In e-marketplaces a new kind of intermediaries has emerged: Infomediary. Grover
and Teng (2001) define infomediary as ???e-commerce companies leveraging the
[power of] the Internet to unite buyers and suppliers in a single, efficient virtual
marketspace to facilitate the consummation of a transaction??? (p.
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