Such a decision
process may be influenced by historical information such as past experiences of
customers??™ reliability and trustworthiness of the supplier. In addition, the decision
is influenced by market dimensions including suppliers??™ reputation, logistics pro-
D'Aubeterre, S ngh, and Iyer
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of Idea Group Inc. is prohibited.
viders, warehousing providers, and other entities represented in the e-marketplace.
Together, these lead to the selection of a supplier, from a set of discovered suppliers
that satisfy the buyer requirements.
The infomediary business model can provide valuable information to this decision
processes by serving as the knowledge repository of transactional histories for both
customers and suppliers. Once a supplier is identified, the infomediary performs
a transaction facilitation role and enables the flow of information between the
customer and suppliers, which leads to the flow of tangible goods or services and
the completion of the trade.
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