Intelligent
agents have been shown to support the processing of complex information and help
reduce the cognitive load of decision makers. An agent enabled infomediary-based
e-marketplace incorporates intelligence in the discovery of buyers and suppliers
and in the facilitation of transactional roles (Singh, Salam, et al., 2005). Such an
e-marketplace provides the basis for creating ad hoc coordination structures and
collaborative mechanisms for transactions through the e-marketplace mechanism,
thereby allowing for the flexibility and dynamics in business processes required to
compete in a dynamic competitive environment (Iyer, Singh, & Salam, 2005).
Figure 4. Agent communications in an intelligent-agent infomediary-based e-marketplace
D'Aubeterre, S ngh, and Iyer
Copyright ?© 2007, Idea Group Inc. Copying or distributing in print or electronic forms without written permission
of Idea Group Inc. is prohibited.
Moreover, semantic knowledge transparency allows for cross e-marketplace semantically
enriched communication, so that dynamic and transparent planning of
demand and supply requirements through real-time information integration across
trading partners of the value chain can optimally occur.
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