This study focuses on tourism area as a killer application of the Semantic Web for
KM and deals with two research areas together: killer application and business
management issues.
The tourism industry is one of the more successful application areas of the Semantic
Web as well as e-commerce because it is a consumer-oriented industry where
services and information play a large part in transaction processes (Cardoso, 2004;
Dell??™Erba, 2004; Fodor & Werthner, 2004; Joo, 2002; Joo & Jeong, 2004). Figure
2 shows an overview of the business model for an electronic tourism market. The
electronic tourism market is a marketplace allowing the players to electronically
interact and mutually coordinate their benefits. It also provides an infrastructure
of e-commerce with its applications to players and becomes a single interface for
customers. According to Cardoso (2004), the development of a suitable ontology
Joo, Lee, and Jeong
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