for the tourism industry serves as a common language for travel-related terminology
and a mechanism for promoting the seamless exchange of information across all
players such as service producers; intermediaries and tourism associations; facilitators;
and travelers, as shown in Figure 2. Thus, the tourism market is one of the
most promising areas enabling automation of business and transaction processes
by applying the Semantic Web.
Consider the situation where tourists are planning to visit Gyeongju (an old imperial
city of Shilla Dynasty in Korea). The tourists need information based on their
tour schedule, individual preferences, and budget. Let us consider the following
two scenarios:
Scenario.1..Accommodation.recommendation.for.tourists
???Recommend an appropriate accommodation for the knapsack tourist who plans
to visit Gyeongju city???
Scenario.2..Search.for.sightseeing.spots.in.nearby.regions
???Find attractive sightseeing sites near Kolon Hotel in Gyeongju for the tourist who
has about four hours of tour time???
ETM
(Electronic Tourism Market /
E-Knowledge Network)
Intermediaries
&
Tourism Associations
Facilitators of
Other Industries
Service
Producers
Customers
(Travelers)
Figure 2.
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