Let us now consider another scenario. Here, a father is planning a family vacation.
He is not sure where they would like to go, so he spends countless hours on the
Web, going over zillions of pages, out of which only few match his preferences.
Let us note here, that while he will simply skip pages about the beauty of Ozark
Mountains??”as his family does not like mountains, but he will ???have to??? go over a
number of pages describing beach resorts. While doing this he is going to find out
that many possible locations are too expensive, while others do not have kitchenettes
that they like to have??”as their daughter has special dietary requirements, and they
prefer to cook most of their vacation meals themselves.
What do we learn from these two scenarios? In the first case, we have a traveler
who, because of her unexpected travel, cannot engage in e-business as she does
not have enough time to do it, while she could definitely utilize it. Yes, when in the
near future airplanes will have Internet access, she will possibly be able to make
the proper arrangements while traveling, but this is likely going to be an expensive
proposition.
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