Obviously, in his.profile, this positive value will be replaced by
zero??”as explicit personal preferences outweigh these specified in the stereotype
(see also Nistor, Oprea, Paprzycki, & Parakh, 2002):
:KarolOp n ons a sys:Op n onsSet;
sys:conta nsOp n on
[sys:about res:CafeCoffeeShopCu s ne;
sys:hasClassification sys:Interesting;
sys:hasNormal zedProbab l ty 0.0].
Table 1. Calculating closeness between user profile (Karol) and a stereotype (artist)
Attribute
(f)
Attribute
weight
(wf)
Data of artist stereotype
(comma means OR relation):
(S)
Karol??™s Data:
(u)
Distance between
value of attribute:
(df
S,u)
Weighted
distance:
(wf* df
S,u)
Age 2 20-50 24 0.00 0.00
Wealth 4 Not Rich, Average Rich Rich 0.33 1.33
Dress 1 Naturally, Elegantly Naturally 0.00 0.00
Profession 2
Student/Pupil, Scientist/
Teacher, Specialist/
FreeLancer
Unemployed/WorkSeeker
Specialist/
FreeLancer 0.00 0.00
COMBINED
1.3(3) /
(2+4+1+2)=
0.14(6)
Ganzha, Gawinecki, Paprzycki, G?…siorowski, Pisarek, and Hyska
Copyright ?© 2007, Idea Group Inc. Copying or distributing in print or electronic forms without written permission
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