1) suggests that ???corporations typically spend 35 to 65%
of their budgets on integration and interoperation.???
Semantic Web technologies offer the opportunity of integrating with one external,
extendible, and flexible standard, potentially lowering integration costs. A disadvantage
to the semantic technology approach is that there must be consensus within the
strategic alliance to the same domain-specific ontology. Williams, Krygowski, and
Thomas (2002) propose the use of intelligent agents to reach ontology consensus;
this may require management to adopt a new way of thinking, planning, and operating
focusing on the benefits offered by collaborative commerce (Walters, 2004) and
using information systems as an enabler for this co-opetition. Co-opetition is the
result of the formation of virtual organizations, partners concurrently cooperating
and competing in the same marketplace (Rowe & Pease, 2005).
A focus on collaboration within an industry sector rather than competition is driving
the need for the need for a shift in management style and focus. Co-opetition
demands a move away from an internally focused approach, for instance focusing
on access to and use of resources, rather than ownership of resources (Walters,
2004) to an outwards, customer-focused approach.
Pages:
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
759
760
761