Managers need to ???adopt an
Development of an Ontology to Improve Supply Cha n Management
Copyright ?© 2007, Idea Group Inc. Copying or distributing in print or electronic forms without written permission
of Idea Group Inc. is prohibited.
entirely different approach to strategic planning and management which can enable
them to deploy an extensive infrastructure network based on shared resources
with other firms??? (Tetteh & Burn, 2001, p. 171). This requires strategic thinking,
trust, and a realization of the importance of co-opting or collaboration rather than
competition, which typically exists among individual firms within the sector (Rowe
& Pease, 2005).
The traditional use of information technology is that of cost reduction, collaboration
is a value-added approach. In this approach information technology acts as
an enabler for a new business model where management leverages all its assets
including its intangible assets of partnerships (Walters, 2004). Levy et al. (2001)
describe cooperation and cross institutional information flows providing added
value as synergy.
Pages:
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
759
760
761
762